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Corporations pour heart and soul — and other equally scarce resources — into talking to the Congress about current legislative proposals. The Congress, in turn, does its share of talking back to corporations. But, while all this talking continues, there is one area about which both Congress and corporations need to do some listening: the future.

Middle level teachers, at times, link historical content with relevant English literature in interdisciplinary units. Elementary teachers periodically employ history-themed literature during reading time. Interconnections between language arts and history are formed with developmentally appropriate literature for students. Historical misrepresentations, however, proliferate in children’s literature and are concealed behind engaging narratives. Since literacy and historical thinking are essential skills, children’s literature should be balanced within, not banished from, the classroom. Using America’s peculiar institution of slavery as a reference point, this article examines children’s literature, identifies almost a dozen areas of historical misrepresentation, and proffers rich primary source material to balance the various misrepresentations. We provide teachers with reason for caution when including such literature; but also model how to locate, use, and, at times, abridge primary source material within an elementary or middle level classroom. Such curricular supplements provide balance to engaging but historically-blemished children’s literature and enable educators to attain the rigorous prescriptions of Common Core.

Provides a bibliography of CD‐ROM for librarians, covering case studies, costs, product evaluation guidelines, databases, CDI, downloading/copyright and CD vs. online, for use when making decisions about the adoption of CD‐ROM.

While Gutenberg's invention is likely to endure for some time, it is indisputable that the prominence of print is diminishing. The recently published Mellon report University Libraries and Scholarly Communication highlights the symbiosis between the humanities and the print medium. It maintains that electronic media will ultimately change the nature of the humanities and spawn a new kind of discourse with fundamentally different features. The report asserts that the shift from print to electronic media, which began in the late twentieth century, will have widespread consequences on the intellectual experience of modern society, reaching beyond print and libraries.

This paper aims to describe the development and operation of an unmediated book‐lending service between seven academic libraries in the USA.

The approach is descriptive and analytical.

It was found that, after a decade of operations, Borrow Direct continues to be a successful service.

The paper offers insights that may be of value to other groups exploring ways to lower costs, improve service quality, and respond to continuing demand for books not available locally.

This paper aims to examine the creation of a workshop series designed to help graduate students obtain the needed library research skills.

Using feedback from graduate students, a library user education series of workshops was developed and later revised. Significant effort was made to apply effective marketing strategies to enhance the programs' success.

Graduate students are eager for workshops that are focused on developing the needed library research skills.

When developing a workshop series, feedback from the intended audience enriches the program. Furthermore, repeated fine‐tuning of content and publicity improves the final product.

This paper describes an innovative approach to develop and implement a graduate‐focused library instruction workshop series. The creative use of marketing strategies to incorporate ongoing user feedback and advertise the availability of sessions can significantly enhance the efficacy of a workshop series.

IN December, 1964, Messrs. A. G. Sheppard Fidler and Associates, of Epsom, were commissioned by the Epsom and Ewell Borough Council to prepare a project design for a new building on a six‐acre site in Ewell, to house:—

The purpose of this paper is to review the historical development of the models/dimensions of public relations. The extensive criticism of the models and dimensions is provided to better understand the strengths and weaknesses of the concept.

The paper is based on a critical literature review to understand the roots of the models, their empirical tests, the modifications applied to the models over time, and finally the proposed shift from models to dimensions of public relations.

The study concludes that the attempt to translate the public relations models into the dimensions failed because of a variety of conceptual and methodological flaws. Yet, the idea of developing dimensions of public relations is a viable and practical step in advancing public relations research; however, such dimensions must be continuous, dichotomous and measurable.

Models of public relations first became a dominant theoretical perspective in public relations only to virtually disappear from the research agenda later. This paper calls the attention back to the models/dimensions to revive the research in this area.

To examine how public relations practitioners define influence and where they find influence.

Depth interviews with 162 public relations practitioners.

Public relations professionals defined influence in terms of shaping decisions, having access, and being heard. They said they were most influential in crisis situations and when preparing communication messages or plans. They are least influential in strategic decision making, when they are perceived as technicians, and in interactions with senior executives. The most common influence tactic used by these professionals was rational influence.

The authors suggest eight tenets regarding influence for public relations practitioners.

Practitioners have long noted the need for increased influence across the organization. But, there is little scholarship that examines just how public relations pracitioners should increase their influence and ascent to organizational decision making circles.

The study of markets encompasses a number of disciplines – including anthropology, economics, history, and sociology – and a larger number of theoretical frameworks (see Plattner, 1989; Reddy, 1984; Smelser & Swedberg, 1994). Despite this disciplinary and theoretical diversity, scholarship on markets tends toward either realist or constructionist accounts (Dobbin, 1994; Dowd & Dobbin, forthcoming).¹ Realist accounts treat markets as extant arenas that mostly (or should) conform to a singular ideal-type. Realists thus take the existence of markets as given and examine factors that supposedly shape all markets in a similar fashion. When explaining market outcomes, they tout such factors as competition, demand, and technology; moreover, they can treat the impact of these factors as little influenced by context. Constructionist accounts treat markets as emergent arenas that result in a remarkable variety of types. They problematize the existence of markets and examine how contextual factors contribute to this variety. When explaining market outcomes, some show that social relations and/or cultural assumptions found in a particular setting can qualify the impact of competition (Uzzi, 1997), demand (Peiss, 1998), and technology (Fischer, 1992). Constructionists thus stress the contingent, rather than universal, processes that shape markets.